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Shalini is a Senior Lecturer in Marketing with a PhD in ‘Stakeholders participation and representations in region branding: The case of Northamptonshire, UK’. Her research investigates stakeholder collaboration and community participation in Place Branding governance and decision making.

She has presented her research at various conferences including the Academy of Marketing and Corfu Symposium on Managing and Marketing Places.

She teaches on various UG modules: Brand Management, Marketing Research and Responsible, Ethical and Sustainability Communications. In her first year of teaching at ̽»¨ÏµÁÐ, Shalini was nominated for the Vice-Chancellor’s Distinguished Teaching Award (VCDTA) for providing outstanding feedback to students.

She is currently supervising two PGR students.

She is one of the Co-Chairs for ̽»¨ÏµÁÐ's Women Staff Network and Co-Lead for Education for Sustainable Development.

Previously, Shalini worked as a Brand Manager and Content Strategist for global brands and SMEs in India. Her academic background is in BSc Visual Communication and MA Design and Branding Strategies.

Social Sciences Research & Innovation Institute (SSRII)

, Daye, M. and Mortimer, K. (2024), 'Legitimacy and Inclusivity in Place Branding', Annals of Tourism Research. 109.

, and Cartwright. E. (2024),  Envisioning the role of ‘place’ in charity marketing and nonprofit brand identity, in Future of Charity Marketing, Eds Mitchell, S. and Hyde, F. Routledge Studies in Marketing. Available at:

, Daye, M. and Mortimer, K. (2022), 'Multi-stakeholder perspective on the role of universities in place branding', Journal of Place Management and Development. 15(2): 112-129.

Bisani, S.(2021), 'Exploring stakeholder participation and representations in Region Branding: The case of Northamptonshire, UK', PhD thesis.

Her research expertise is in Place Branding, particularly enquiring stakeholder roles, participatory processes and issues of inclusivity and legitimacy. She is interested in further exploring the diversity and inclusivity of place-based campaigns and policies, and influence of media (video games and social media) on place brand perceptions.

Responsible Marketing, Brand Management, Dissertation and Research methods.

• PhD in ‘Stakeholders participation and representations in region branding: The case of Northamptonshire, UK’ - University of Northampton (2021).
• MA Design and Branding Strategy - Brunel University London (2015).
• BSc Visual Communication - Madras University India (2011).

Module Leader: BAMC1004 Ethical, Regulatory and Sustainability Communications, BAMC3006 Marketing Dissertation. Module Tutor: Marketing Research, Brand Management, International Marketing.

• RESEARCH ENVIRONMENT ENHANCEMENT FUND (2020) - Received £500 funding to organise the pioneering event for PGR Careers and Professional Development.
• ACADEMY OF MARKETING DC BURSARY (2019) - Received a competitive attendance bursary for the Doctoral Colloquium of the Academy of Marketing.
• GRADUATE SCHOOL RESEARCH POSTER COMPETITION (2018) - Runner-up of the Research Poster Competition in my first year of PhD studies.
• INTERNATIONAL PLACE BRAND ASSOCIATION CONFERENCE (2017) - Received an attendance bursary as a student reporter for The Place Brand Observer. In this role, I published articles on the topic of place branding and the conference highlights.

Associate Fellowship of Higher Education Academy (Since 03.07.2020)

• Bisani, S., Daye, M., Mortimer, K. 2023. ‘Whose Opinion Matters? Community Stakeholders’ Perceptions of Legitimacy and Engagement in Branding Northamptonshire’. Academy of Marketing Conference 2023. Birmingham.
• Bisani, S. 2020. ‘A diversity and inclusion perspective on stakeholder roles in place branding Northamptonshire’. At International Women’s Day Conference. University of Northampton.
• Bisani, S., Daye, M., Mortimer, K. 2019. ‘Exploring stakeholder collaboration in place branding strategies: The case of Northamptonshire’. In 52nd Annual Conference Proceedings of Academy of Marketing. London. https://pure.northampton.ac.uk/en/publications/exploring-stakeholder-collaboration-in-place-branding-strategies-
• Bisani, S. 2019. ‘Branding Northamptonshire - Whose job is it anyway? Exploring the role of stakeholders in region branding’. In Proceedings of the 6th Corfu Symposium on Managing & Marketing Places. Manchester: Institute of Place Management. https://pure.northampton.ac.uk/en/publications/branding-northamptonshire-whose-job-is-it-anyway-exploring-the-ro
• Bisani, S. 2019. ‘Engaging community stakeholders in Northamptonshire for place branding research'. In East Midlands Doctoral Colloquium. Derby. 

• 2nd Supervisor for Mr Nandan Sharma pursuing DBA in 'Travel Agencies Strategic Re-invention: Cultivating Dynamic Capabilities to Handle Travel Agent Industry Disruptions'.
• 2nd Supervisor for Miss Chananchida Kaewtipnet pursuing PhD in 'What University Education Means to Me: Exploring Individual Student Experiences in the Consumption of Higher Education'.